About us
Crimson in the City was launched in 2004 by its owner and creator, Stefani Shultz . The original boutique was located on Commerce Street in downtown Dallas across from the original Neiman Marcus. Stefani believed Dallas, being a major metropolitan city, should have a thriving downtown and therefore created her boutique as a part of the downtown revitalization. With a warm welcome and rave reviews, Crimson in the City quickly became the most coveted secret fashion haven in downtown Dallas. Stefani caters to a diverse, well-traveled, in-the-know customer with a taste for exclusive fashion. With a love for fashion and the arts, Stefani is constantly introducing fresh new designers. Constantly gaining recognition for individual, unique and outstanding & exquisite style, Crimson in the City was voted best boutique in Dallas by Citysearch year after year.
At the end of 2008, Stefani decided to close her downtown boutique to focus primarily on her family and the online boutique. Her daughter, Avery, pictured above is a national champion dancer and extremely active in the Arts. Be sure to keep her in your prayers as the Arts Magnet tryouts are soon.
Crimson in the City features a hand-picked, eclectic mix of established designers as well as up and coming talent. Crimson in the City is for the person that likes to make a grand entrance and dares to be noticed. At Crimson in the City Online you will always find something unique, a bit indulgent…. a little secret luxury.